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If you are in need of a logo for your company, you have come to the right place. Whether you hire us or another designer to identify your look, you will find several tips here. MSI understands that a company’s logo is a critical aspect of communicating a first impression to the right audience.
Much of this advice is compiled from top logo designers of the world like Paul Rand who is best known for his corporate logo designs, including IBM, UPS, Westinghouse, ABC, and many more. Other designers like David Airey, a graphic designer in Northern Ireland and author of the book Logo Design Love. Then there is Jeff Fisher, author of “Identity Crisis!”
The graphic designers at Millennium Solutions pay close attention to your request. There are many things to consider when creating a logo. How do you know what to ask for? What should you expect during the design process? What do you actually receive when the logo is final? We have put together a form that covers all these questions and answers and more. Everyone who is considering a logo should review this information and use it as a guideline when working with your designer.
Maybe you already have a logo, but something's just not right. Maybe it looks a little dated. Perhaps it just isn't crisp. The colors are slightly off. The idea is good, but part of it doesn't do the trick for you.
We can update your current logo to a fresh clean look. We call it logo repair.
MSI takes your existing logo and transform it into something more exciting and more effective. We can clean up the logo design, make the right tweaks and adjustments and produce the logo you have always wanted. There are other reasons to look into logo repair. If a third party did your design, you might have lost the printable files or, depending upon who did your original design, you may have never had your logo in those important formats that printers and developers require. We can take your logo design, spruce it up, and get it back to you with the right vector image files you need.
When we finalize your logo you will receive a zipped file with several formats:
EPS - Encapsulated PostScript / Adobe Illustrator.
PNG - Portable Network Graphics file
PSD - Adobe Photoshop, Raster Image File
TIFF - Tagged Image File Format, for bitmap data.
JPG - Large gray scale
JPG - Small copy, Medium copy, Large Copy |
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Here is some advice from a few of the experts:
A logo doesn’t need to say what a company does - Restaurant logos don’t need to show food, dentist logos don’t need to show teeth, furniture store logos don’t need to show furniture. Just because it’s relevant, doesn’t mean you can’t do better. The Mercedes logo isn’t a car. The Virgin Atlantic logo isn’t an airplane. The Apple logo isn’t a computer.
Leave trends to the fashion industry - Trends come and go, and when you’re talking about changing a pair of jeans, or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key. Don’t follow the pack. Stand out. |
Surprising to many, the subject matter of a logo is of relatively little importance, and even appropriateness of content does not always play a significant role. This does not imply that appropriateness is undesirable. It merely indicates that a one-to-one relationship between a symbol and what it symbolized is very often impossible to achieve and, under certain conditions, objectionable. Ultimately, the only mandate in the design of logos, it seems, is that they be distinctive, memorable, and clear.
-David Airey
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While in college in the mid-70’s an instructor introduced me to the K.I.S.S. Principle of design; which translates to: Keep It Simple, Stupid. It does convey a very important design consideration. Simple logos are often easily recognized, incredibly memorable and the most effective in conveying the requirements of the client. A refined and distilled identity will also catch the attention of a viewer zipping by signage at 70 miles per hour, on packaging on the crowded shelves of a store, or in any other vehicle used for advertising, marketing and promotion. Remember, the basis of the hugely effective international branding for the world’s largest shoe manufacturer is a very simple graphic swoosh.
-Paul Rand
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Creating a logo for a business or company is a critical aspect of communicating a first impression to the right audience. The design must convey the correct feel of the company and should be direct and immediate, by translating and simplifying the essence of the business into the simplest of terms. If a logo concept seems weak or cheap, people may have that same association with the company.
-Jeff Fisher
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For more information on how we may be able to help you please give us a call.
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